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San Diego, CA The Guild Hotel

September 28-30, 2020

San Diego, CA The Guild Hotel

About Bespoke

Bespoke is a one-of-a-kind event designed to empower marketers, inspire technologists, and spark innovative ideas that create a lifetime of value.

Join 300 innovative marketers, technologists, and entrepreneurs from more than 80 leading consumer brands to hear how digital-savvy brands are increasing customer engagement and using data and machine learning to scale their messaging strategies. Network with industry leaders, practitioners, and growth marketers, and leave with a fresh perspective on what it means to send a better message.

See 2019 highlights >

Why Attend

Hear how digital-savvy brands are increasing customer engagement and using data and machine learning to scale their messaging strategies

Learn how industry thought leaders are employing new strategies to lead digital transformation and bring products to market

Discover how to best leverage the Cordial platform and deliver personal, relevant, and emotionally intelligent messages to your customers

Network with innovative marketers, technologists, and executives from the world's leading brands who partner with us to communicate cordially

Bespoke is all about the future of messaging.

Bespoke 19 Attendee

Katelyn Watson

VP of Marketing

Speakers

Trevor Moawad

Renowned Mental Conditioning Expert & Author

Moawad Consulting Group

Trevor Moawad

Renowned Mental Conditioning Expert & Author

Trevor Moawad is a renowned Mental Conditioning expert and strategic advisor to some of the world’s most elite performers. Trevor Moawad recently partnered with Russell Wilson to form Limitless Minds whose mission is to both optimize performance and enrich culture within some of the world’s top organizations and elite performers. In 2017, Trevor was named the “Sports World’s Best Brain Trainer” by Sports Illustrated. From Ft. Bragg to Harvard Business School, from elite Quarterbacks to top level CEOs. Moawad’s mission is clear — to motivate the motivated. Moawad is well known for being the mental coach to Seattle Seahawks quarterback Russell Wilson, and has worked closely with prestigious NCAA Football programs and coaches, including Nick Saban, Kirby Smart and Jimbo Fisher. Moawad has been part of eight National championship games. Additionally, Trevor continues to support the U.S. Special Operations Community, Major League Baseball, the NBA, UFC and many other elite professionals.

Matthew Smith

CEO & Founder

Really Good Emails

Matthew Smith

CEO & Founder

Matthew Smith is either two wily bear cubs stacked in a trench coat or a full grown man—some days it’s hard to tell. He’s raising up three kiddos while hopping between life in San Francisco and Greenville, SC.

On the work front, he runs Fathom & Draft and Really Good Emails, two businesses born from his obsession for design that serves customers through commerce. His design brain’s been on projects for Walmart, Seth Godin, Gates Foundation and MIT to blatantly name drop. Thankfully, he was rarely asked to leave the room. On top of that, he’s helped lead three venture-backed startups and founded Atlas Local, a vibrant co-working space in Greenville, SC. All of these adventures feed his talks on design, email, business, leadership, the euphoric qualities of Japanese Ramen, and The Golden Age of Email—it’s coming, so strap on your spam pants and brace yourself.

Outside of work, Matthew throws pots (on the pottery wheel, mostly), shoots pictures and rides a Triumph Scrambler. Not bad but he also looks forward to Canasta-filled days with tennis balls on his walker and a grumpy old man scowl on his face.

Shar VanBoskirk

VP, Principal Analyst

Forrester

Shar VanBoskirk

VP, Principal Analyst

Shar helps CMOs lead customer-obsessed strategies at their firms while also transforming their marketing functions to deliver brand experiences that are relevant to empowered customers. Her specific research focuses on marketing strategy, budgets, staffing, organization, and creating an operating model for customer obsession.

Shar has spent many years helping clients create optimal digital marketing teams and programs, leveraging research on email marketing, consumer psychology, storytelling, and digital maturity. During her 18 years with Forrester, Shar has been instrumental in the development of many of the company's marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Ethan Stiles

VP, Product

Starbucks

Kobie Fuller

General Partner

Upfront Ventures

Jeremy Swift

CEO & Founder

Cordial

Jeremy Swift

CEO & Founder

Jeremy Swift is a founder and the CEO of Cordial. Before founding Cordial in 2014, Jeremy was a founding member and the VP of Sales & Strategic Accounts at BlueHornet, where he worked for more than 14 years, growing company sales 20 percent year-over-year. He has spoken at leading industry events including DMA, OMMA, and Mediapost Email Insider Summit.

Jeremy graduated from Point Loma Nazarene University and lives in San Diego, CA with his wife and four children. He's an avid runner, golfer and traveler who is passionate about supporting anti-human trafficking organizations in Africa and Europe.

Abby Borden

Senior Director of Corporate Strategy

Cordial

Abby Borden

Senior Director of Corporate Strategy

Abby Borden is the Sr. Director of Corporate Strategy & Operations at Cordial. Leaning on her experience as our head of Client Experience for two years prior, Abby helps guide our team, strategic partners and clients by taking a holistic, people, platform, and process-driven approach to digital transformation.

When she's not project managing her way through the next big initiative, she's spending time with her husband and two dogs at the beach.

Amy Strasser

Director of Product Management

Cordial

Amy Strasser

Director of Product Management

Amy Strasser is the Director of Product Management and leads many of the strategic initiatives enjoyed by Cordial clients today. Her goals are to delight and inspire clients with simplistic but powerful tools and channels to drive client revenue.

Amy spends her free-time raising a daughter and golden retriever with her husband.

Mariesa Portmann

Enterprise Client Success Manager

Cordial

Mariesa Portmann

Enterprise Client Success Manager

Mariesa is an Enterprise Client Success Manager at Cordial, working directly with clients to transform their digital programs into cutting-edge, best-in-class customer experiences. As a seasoned customer success leader, Mariesa has a track record of solving her clients' biggest challenges and empowering industry-leading marketers to create meaningful experiences for their customers.

Outside of work, Mariesa enjoys spending winters on the slopes skiing, summers below sea level scuba diving, and exploring the great outdoors all year round.

Christy Parrish

Enterprise Client Success Manager

Cordial

Christy Parrish

Enterprise Client Success Manager

Christy Parrish is an Enterprise Client Success Manager for Cordial, where she helps clients transform their marketing tech to create tailored customer experiences. A veteran in the digital marketing space, Christy has partnered with some of the biggest global brands in retail, CPG and financial services. Clients like Visa, Coca-Cola, Macy’s and Eddie Bauer have leveraged her expertise to develop and launch incredible lifecycle marketing, loyalty and retention programs.

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Conference Kick-Off

12:00 pm

Registration Opens

1:00 pm -
4:00 pm

Give Back with Cordial Cares at the San Diego Food Bank

Round-trip transportation will be provided to the San Diego Food Bank from The Guild Hotel. Space is limited and first-come, first-served.

6:00 pm

Welcome Party

Join us for entertainment, light food, and cocktails.

Main Conference

8:00 am

Registration and Breakfast

9:00 am

Opening Remarks

Jeremy Swift
CEO & Founder, Cordial

9:20 am

Motivational Keynote

Trevor Moawad
Renowned Mental Conditioning Expert & Author

10:00 am

Product Highlights

11:00 am

Client Stories & Panel

12:00 pm

Networking Lunch

1:00 pm

Breakout Sessions

For Marketing Teams: Increase your customer engagement
For Technologists: Create high ROI digital workflows
For Executives: Future-proof your messaging technology

2:30 pm

Thought Leader Panel: Bringing Innovation to Market

3:30 pm

Sending a Better Message

4:30 pm

Client Awards

Recognizing stand-out clients in our inaugural awards ceremony

4:45 pm

Closing Remarks

Jeremy Swift
CEO & Founder, Cordial

5:00 pm

Cocktail Reception

7:00 pm

Dine About Town Networking Dinners

Be Agile Workshop Please note: These sessions are intended for Cordial clients and are not included with your conference pass. You’ll need to purchase a separate Be Agile Workshop pass to attend.

8:00 am

Breakfast and Networking

9:00 am

Welcome

9:30 am

Agile UIs: Sculpt, Podium, and Data Transformations

A deep dive into the Cordial platform

10:30 am

Hands-On Demonstrations

11:30 am

Roundtable Best Practices

12:30 pm

Grab & Go Lunch

Tickets

Extended Early Bird Registration*

Full Conference Pass

$249

Be Agile Workshop

For Cordial clients only

$99

*Available until May 31

If you're a Cordial client and looking to level up your skills, we’ve added on a second, half-day of content just for you! Attend our Be Agile Workshop on September 30 for hands-on training for only $99.

Venue + Hotel

The Guild Hotel

500 W. Broadway — San Diego, CA 92101

Just minutes from San Diego International Airport, The Guild Hotel, San Diego’s newest luxury boutique hotel seamlessly blends historic charm and modern amenities in the heart of Downtown San Diego at the corridor to Little Italy, Gaslamp district, and the harbor.
Please note: hotel destination fee will be waived at checkout.

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